Case studies

Eleven problems we solved for clients

Retail, telecom and banking clients, from pricing 90,000 SKUs to forecasting losses on a $15 billion mortgage portfolio. Client names are withheld under our confidentiality agreements.

TelecomMarketing & Customer

Finding the drivers of churn for a US telecom provider

Churn segments and models that showed a telecom client why customers were leaving, and where to act first.

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TelecomMarketing & Customer

Fixing leaky website journeys for a telecom eCommerce team

Clickstream path analysis that found where visitors dropped off, raising conversion and satisfaction.

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RetailPricing & Commercial

SKU-level forecasts a retailer could share with its vendors

Time-series forecasts for 2,000+ SKUs that cut both stock-outs and overstock.

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TelecomMarketing & Customer

Sorting actionable complaints from noise for a US wireless carrier

Sentiment classification across social platforms so the care team could reach unhappy customers faster.

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RetailPeople & Workforce

Hiring store staff at the right time for peak season

Department-level demand models that told a retailer when, and whom, to hire for peak season.

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RetailPeople & Workforce

A fair way to measure store associate performance

Normalised performance metrics across stores that made bonuses fairer and lifted sales.

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RetailPricing & Commercial

An automated pricing tool for 90,000 SKUs across 2,000 stores

Elasticity models and a pricing framework that replaced gut-feel pricing, tested in market before rollout.

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RetailPricing & Commercial

Pricing for the whole category, not one product at a time

Cross-price elasticity models that showed how a price change on one product moves its substitutes and add-ons.

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RetailOperations & Supply Chain

An automated inventory planning tool for 100,000 SKUs

Weekly SKU-market ordering driven by forecasts, safety stock and vendor lead times.

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BankingRisk & Finance

Lifetime loss forecasting on a $15 billion mortgage portfolio

A competing-hazards model that tracked default and prepayment risk across a $15 billion portfolio.

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Credit & FinanceRisk & Finance

One source of truth for credit and finance performance

A centralised analytics platform on Google Cloud that standardised KPIs, automated reporting and emailed executive-ready insights every week.

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