Services

Four practices that take you from raw data to better decisions

We started in 2013 as a data science firm. Today we also build the platforms underneath the models, the AI that explains them, and the software that puts them in front of decision-makers.

One connected capability

Data engineering, BI, data science and AI around a single process

Our work has always spanned the full chain: data engineering underneath, BI and data warehousing for reporting, data science for prediction, and AI and cognitive computing on top. A shared process of governance, data quality and project management holds it together.

The four practices on this page are the same chain, updated for GenAI and product engineering.

Decision Culture capability map: data engineering, data science, BI and data warehousing, and AI and cognitive computing around a shared process
Our capability map. Click to enlarge.

Where are you on the analytics maturity curve?

Most organisations sit between stages 1 and 3. Each practice is built to move you up a stage, from ad-hoc reporting to AI-driven decisions.

Stage 1Ad-hocDescriptive
“What happened?”
Focus
Basic reporting, static dashboards, historical accounting
Tech stack
Excel, manual CSV exports, disparate tools
Challenges
Data duplication, inconsistent definitions, manual errors
We centralise the data and standardise the KPIs.Data Engineering & Platforms →
Stage 2ReactiveDiagnostic
“Why did it happen?”
Focus
Drill-down reporting, root-cause analysis, interactive dashboards
Tech stack
Central data warehouses (Snowflake, BigQuery), standard BI (Power BI, Tableau)
Challenges
Heavy reliance on central data teams, reporting bottlenecks
We build self-serve BI on a governed warehouse.Data Engineering & Platforms →
Stage 3ProactivePredictive
“What will happen?”
Focus
Churn prediction, demand forecasting, customer lifetime value, risk scoring
Tech stack
Modern data stack, SQL, Python or R, ML orchestration, feature stores
Challenges
Operationalising models: the gap from prototype to production
We build forecasting and propensity models and run them in production.Analytics & Data Science →
Stage 4StrategicPrescriptive
“What should we do?”
Focus
Decision automation, optimisation algorithms, dynamic pricing, real-time engines
Tech stack
ML pipelines, MLOps, real-time streaming (Kafka), A/B testing frameworks
Challenges
Building trust in algorithmic decision-making
We put optimisation into decision apps people trust and use.Full-Stack Product Engineering →
Stage 5TransformationalAutonomous and AI-driven
“How can we automate and continuously optimise the outcome?”
Focus
Hyper-personalisation, autonomous supply chain, GenAI agents
Tech stack
Advanced AI/ML infrastructure, event-driven architecture, automated governance
Challenges
AI safety and alignment, model drift monitoring, ethical governance
We build governed AI agents that act, with people in control.AI & GenAI →
Maturity and complexity increase

Have a decision you want to get right?

Tell us the decision, the data you have and the timeline. We will come back with how we would approach it.